Retail giants
IKEA agent readiness report
ikea.com · re-scanned every Monday
Most agents will fail to read or trust this site.
#7 of 15 in the benchmark
Scanned 2026-07-08
Score history
IKEA sells the kind of large, specification-heavy purchases (dimensions, materials, assembly, delivery windows) that a shopping or research agent is well suited to help compare. Whether the agent can pull that information directly from ikea.com, rather than reconstructing it from third-party listings, depends on how the site is built for machine readers, not just human ones.
The scan found ikea.com open at the network level: robots.txt does not block crawlers, HTTPS redirects cleanly, a sitemap is correctly referenced, structured data includes a valid JSON-LD block, and meta tags are complete. Past that, none of the agent-specific files exist: no agents.md, llms.txt, or llms-full.txt, and the homepage ignores requests for markdown. The text-to-markup ratio is well below threshold, and the scan flagged that key content only appears after JavaScript runs, meaning much of what a human sees is invisible to an agent that does not execute scripts.
IKEA's site is accessible in the narrow sense of not blocking bots, but a large share of its actual content is locked behind JavaScript that most agents will not run, which functionally recreates the same problem a hard block would cause.
What IKEA gets right
- robots.txt does not block AI crawlers
- Structured data: one valid JSON-LD block on the homepage
- Sitemap correctly referenced from robots.txt
- Clean HTTPS with forced HTTP-to-HTTPS redirect
- Full meta hygiene: title, description, and Open Graph tags present
- Homepage accessible to a scanner user agent
What is missing
- No agents.md, llms.txt, or llms-full.txt: assistants have nothing to read about how ikea.com wants to be used or summarized
- No content negotiation: requesting markdown still returns raw HTML
- Key content loads only after JavaScript runs: agents that do not execute scripts see a largely blank page
- Content readability far below threshold, driven by the JavaScript dependency
- No MCP server card: agents can read ikea.com but cannot interact with it as a service
- No .well-known/verified.md: nothing proves ikea.com is who it says it is, so an agent has no way to rule out an impersonator
- No x402 payment signals detected: agents that can pay for services have no way to pay IKEA directly
6 of 14 checks passing
Market context
AI traffic to US retail sites grew 393% year over year in Q1 2026, and AI-sourced shoppers converted 42% better than non-AI traffic. Source: Adobe Analytics, Apr 2026.
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