Nike agent readiness report

Score history

Nike is one of the most recognized athletic brands in the world, and as more product discovery shifts from search results to conversational assistants, whether those assistants can accurately describe and cite Nike's own site, rather than a reseller or a review aggregator, matters for how the brand shows up in that layer.

The scan found real fundamentals in place: robots.txt does not block AI crawlers, the homepage carries valid JSON-LD structured data, a sitemap is reachable through robots.txt, and HTTPS redirects cleanly. But several agent-specific pieces are missing entirely. There is no agents.md, llms.txt, or llms-full.txt. The homepage ignores requests for a markdown version of the page. There is no MCP server card, no .well-known/verified.md, and no sign of payment support for agent checkout. Most notably, the homepage is missing a title tag outright, and the measured content-to-markup ratio falls under the scan's readability threshold, suggesting a meaningful share of the page only renders after JavaScript runs.

A brand with Nike's structured-data and HTTPS fundamentals already cleared the harder engineering work. What is left, agent-facing files, a title tag, identity verification, is comparatively small effort for a large gap in how legible the site is to an agent.

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